I have often spoken of what I call the inadequate imagery of today’s civilization. I have the impression that the images that surround us today are worn out; they are abused and useless and exhausted. They are limping and dragging themselves behind the rest of our cultural evolution. When I look at the postcards in tourist shops and the images and advertisements that surround us in magazines or I turn on the television, or if I walk into a travel agency and see those huge posters with that same tedious image of the Grand Canyon on them, I truly feel there is something dangerous emerging here.
…As a race we have become aware of certain dangers that surround us. We comprehend, for example, that nuclear power is a real danger for mankind, that over-crowding of the planet is the greatest of all. We have understood that the destruction of the environment is another enormous danger. But I truly believe that the lack of adequate imagery is a danger of the same magnitude. It is as serious a defect as being without memory. What have we done to our images? What have we done to our embarrassed landscapes? I have said this before and will repeat it again as long as I am able to talk: if we do not develop adequate images we will die out like dinosaurs.> Werner Herzog